Home Direct Marketing

Pricing

Recurring access, prepaid credits, and per-lead pricing by plan.

Buyers fund a wallet before purchasing. Free buyers can test the marketplace at higher per-lead prices; paid plans are designed for better economics and higher operating limits.

Free

$0/mo

For testing the feed before committing to a paid plan.

  • Higher per-lead pricing
  • Email and SMS alerts
  • ZIP-level coverage
  • Prepaid wallet required

Starter

$500/mo

For local contractors buying consistently in selected ZIP codes.

  • Lower lead prices
  • Higher alert limits
  • Purchase history
  • Refund requests for bad phones

Pro

$1,500/mo

For teams buying across multiple markets and lead types.

  • Best available pricing
  • Higher daily limits
  • Multi-type coverage
  • Priority support

Wallet minimum

The current default top-up minimum is $500. Admins can adjust this before launch.

Lead type pricing

Lead prices are configured by lead type and plan tier, so roofing, HVAC, solar, and other categories can carry different economics.

Discount windows

Available leads can move through admin-configured time-based discounts before expiry.

Apply for access