Lead types
Home-service lead categories built for selective buyers.
Browse the categories available through Home Direct Marketing. Approved buyers choose the lead types and ZIP codes they want, then review matched opportunities before purchase.
Live category console
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Each category can carry its own buyer pricing, posting aliases, source controls, and ZIP-level buyer coverage.
CategoryZIPAlert
Demand sources
Multi-channel lead flow, matched by category and ZIP.
Select a source channel to see how demand enters the marketplace before buyers decide what to purchase.
Organic search
High-intent homeowner searches across residential service categories.
Source
Match
Alert
Category explorer
Choose the lead types that fit your market.
Buyer control
Only buy categories and ZIPs you actually work.
Approved buyers set coverage by lead type, receive alerts when a matching lead is available, and purchase exclusive contact details only when the opportunity fits.